First born from a professional meeting, the partnership — and strong friendship — between Jeremy Jaoui and Aurélien Coniglio quickly proved to be a natural fit.

One brings over 15 years of experience in the textile industry. He began his career as a sales representative for a major international streetwear brand before founding his first company at the age of 25.

The other is a serial creative who first gained recognition as a rapper and later as a beatmaker, before launching his own wood and textile jewelry brand, Woodlife. His work was notably showcased at Colette and Citadium.

The complementarity of their skills and personalities soon became undeniable.

In 2018, they met rapper Alkpote, who wanted to launch his own textile brand. Together, they created Sucepute — the first store born under Best of Both Worlds, and the beginning of a long-standing collaboration that continues today.

Other merchandising stores followed, leading up to Dinos’ Stamina album, which became their first D2C project.

Operating at the crossroads of music and fashion, they create merchandise that builds strong, lasting connections between artists and their audiences.

Best of Both Worlds is committed to designing objects and brands that stand the test of time, extending beyond music itself.